Business consultancy · EST. 2011

We build businesses that keep their promises

Northmark Advisory is a strategic consultancy for ambitious companies — we clarify direction, rebuild operations and scale with intention, not just speed.

Halden GroupVerra LabsOstrom & CoBluefin LogisticsKorte WerkeHalden GroupVerra LabsOstrom & CoBluefin LogisticsKorte Werke
Who we are

Not advisors.
Architects.

AMSTERDAM · EST. 2011

We don’t hand you a report and leave — we stay until the foundation holds, the structure stands, and your team leads with confidence, every single day.

The Northmark team at work

Operators first, consultants second

2011

founded in Amsterdam

40+

engagements completed

9

industries served

0

slide-only deliverables

What you can expect

01

Operator mindset

We have built and run real businesses ourselves. We think like owners — risk, payroll and the weight of every decision are familiar ground, not abstractions.

02

Embedded, not adjacent

We do not observe your organization from a meeting room. We work inside your teams, share the accountability, and treat your problems as genuinely our own.

03

Numbers before narratives

Every recommendation arrives with the arithmetic attached. If a plan cannot survive its own unit economics, it does not leave our desk.

04

Built to hand over

The engagement ends when your team runs the new machine without us. Dependence on consultants is a design flaw — we engineer it out from day one.

Services

Six ways in. One standard of proof.

Every engagement is scoped in weeks, owned by named people and measured in the P&L — never in slide count.

Strategy sprint4 weeks
01

Strategy sprint

A four-week diagnostic that replaces the annual offsite. We map where the money is made and lost, pressure-test the plan against unit economics, and leave you with three decisions worth making this quarter.

Written diagnosis · Decision memo · 90-day plan

Operating model redesign6–10 weeks
02

Operating model redesign

When the org chart no longer matches how value is created. We redraw roles, decision rights and meeting cadence around the actual work — then run the transition with your leads.

Target model · Decision-rights map · Transition plan

Pricing & unit economics4–6 weeks
03

Pricing & unit economics

Most companies price by habit. We rebuild the price architecture from cost and willingness-to-pay upward, test it with real customers, and stage the rollout so revenue never dips.

Price architecture · Migration plan · Deal guardrails

Go-to-market rebuild6–8 weeks
04

Go-to-market rebuild

Pipeline is a symptom. We rework segmentation, channel economics and the handoffs between marketing, sales and delivery until the funnel arithmetic closes.

Segment map · Channel P&L · Sales playbook

Leadership cadence90 days
05

Leadership cadence

The company moves at the speed of its meetings. We install a governance rhythm — weekly, monthly, quarterly — where decisions get made once, documented and reviewed against numbers.

Cadence calendar · Scorecards · Decision log

Post-merger integration3–6 months
06

Post-merger integration

The deal was the easy part. We run the first hundred days: one operating model, one price list, one leadership rhythm — before the synergy case quietly evaporates.

Integration plan · Synergy tracker · Comms plan

Case studies

The work, measured

Three engagements, three different rooms — the same discipline. Names withheld; numbers kept.

Family-owned manufacturer

+9.4pp

gross margin in 11 months

Family-owned manufacturer

The margin nobody believed was there

The problem
Three generations in, revenue was growing and cash was shrinking. Every product line looked profitable on paper; the paper was wrong.
What we did
We rebuilt product-level costing from machine time upward, repriced the loss-makers, and retired two lines the family had kept alive out of loyalty.
Where it landed
Gross margin recovered within a year, without losing a single key account — and the pricing model is now maintained in-house.
B2B software company

+31%

net revenue retention

B2B software company

Repricing the product everyone was scared to touch

The problem
Seven years of discount creep had turned the price list into folklore. Sales feared churn; finance feared the status quo more.
What we did
We rebuilt the packaging around measured willingness-to-pay, grandfathered the fragile accounts, and armed sales with guardrails instead of approvals.
Where it landed
Net revenue retention climbed for four consecutive quarters, and discount approvals dropped to a fifth of their old volume.
Regional retail group

+22%

same-store sales, year one

Regional retail group

From seventeen opinions to one operating rhythm

The problem
Forty stores, three brothers, and every decision escalated to the kitchen table. Growth had stalled under the weight of consensus.
What we did
We separated ownership from operations, installed a weekly trading cadence with real scorecards, and gave store managers decision rights with clear limits.
Where it landed
Decisions that took a month now take a week, and same-store sales returned to growth after two flat years.
02 / 03
They didn’t present to us. They pulled up a chair and stayed until the numbers moved.

Mareike Dietz — COO, Korte Werke

Let’s find out what’s actually broken — and fix that first.